In today’s world the internet is as much a marketplace for restaurants as the high street on which they are located. Many people search online for a place to eat their lunch or dinner, even when they’re standing on a street full of restaurants! Review sites are not the only source of customers online, and …
Restaurants can no longer rely on just their regulars to keep their business afloat. Margins are getting thinner, and goods and staffing are becoming more expensive. It is therefore crucial that each promotional campaign run for your location delivers a return that far exceeds the original outlay. There’re three factors which contribute heavily to the …
Restaurants have faced an extraordinary burden due to the COVID-19 pandemic. From having to close their doors and switch to takeout catering, to slowly reopening with reduced capacity, restaurateurs have faced unprecedented challenges. Although Illinois is now in Phase 4 of the COVID-19 recovery plan, which allows for restaurants to operate at 25 percent capacity, …
9 WAYS TO IMPROVE YOUR BUSINESS DURING THE COVID19 PANDEMIC As the spread of the COVID19 pandemic continues and the hysteria grows, all of our small businesses are without a doubt taking a BIG hit. In Illinois Governor JB Pritzker ordered the closing of both restaurants and bars for the entire month of March. With …
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Have you noticed recently when you visit a website, it notifies you that they are utilizing cookes? Usually, it’s at the bottom of the page and looks like this: This is because new legislation has been passed in Europe as well as California protecting personal data known as the General Data Protection Regulation and California …
The strongest vehicle you can use in 2018 to push your brand, increase sales and generate the highest return-on-investment (ROI) is video. Did you know that more than 500 million hours of videos are watched on YouTube each day? If you are failing to utilize video, your small business is missing out on a huge chunk …
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Technology is all around us. When you ask Siri or Alexa a question, you are using technology. Utilizing voice to text? Yes, another example of technology. When Pandora or Netflix recommend a song or TV show to you, technology. What you may fail to realize is that all three of these examples are also examples of …
As 2017 exits and 2018 enters, it’s a great time to analyze your small business marketing strategy. Marketing is an industry that is constantly evolving and changing. Is your small business keeping up with the latest marketing trends and techniques? Allevi8 marketing provides you with 8 critical marketing techniques to use in 2018. Be Mobile. …
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Advertising has always been an ever-evolving industry, and Google AdWords took control at the turn of the last decade. Google AdWords is a PPC, pay-per-click, advertising model where you only pay when someone actually engages your advertisement with a click. It allows your advertisements to be posted to the top of each Google Search within …
“We are in a retail apocalypse!” “Amazon!” “Millennials!” These are a few of the excuses that you may hear from struggling retail stores that have seen their sales slide year over year. Are these excuses legitimate? Maybe. As of September 2017, there have been over 5,300 major store closing announcements, which is triple the amount …
