On The 8
Marketing Blog
On The 8 provides readers with marketing guidance, business tips, digital strategies and more to help grow your business.
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GDPR – Protect Your Business
Have you noticed recently when you visit a website, it notifies you that they are utilizing cookes? Usually, it’s at the bottom of the page and looks like this: This is because new legislation has been passed in Europe as well as California protecting personal data known as the General Data Protection Regulation and California […]
10 Reasons Why Your Small Business Needs to Use Video
The strongest vehicle you can use in 2018 to push your brand, increase sales and generate the highest return-on-investment (ROI) is video. Did you know that more than 500 million hours of videos are watched on YouTube each day? If you are failing to utilize video, your small business is missing out on a huge chunk […]
Artificial Intelligence and Your Small Business
Technology is all around us. When you ask Siri or Alexa a question, you are using technology. Utilizing voice to text? Yes, another example of technology. When Pandora or Netflix recommend a song or TV show to you, technology. What you may fail to realize is that all three of these examples are also examples of […]
8 Small Business Marketing Techniques to Use in 2018
As 2017 exits and 2018 enters, it’s a great time to analyze your small business marketing strategy. Marketing is an industry that is constantly evolving and changing. Is your small business keeping up with the latest marketing trends and techniques? Allevi8 marketing provides you with 8 critical marketing techniques to use in 2018. Be Mobile. […]
7 Benefits to Using Google AdWords
Advertising has always been an ever-evolving industry, and Google AdWords took control at the turn of the last decade. Google AdWords is a PPC, pay-per-click, advertising model where you only pay when someone actually engages your advertisement with a click. It allows your advertisements to be posted to the top of each Google Search within […]
8 Marketing Tactics to Increase Retail Sales
“We are in a retail apocalypse!” “Amazon!” “Millennials!” These are a few of the excuses that you may hear from struggling retail stores that have seen their sales slide year over year. Are these excuses legitimate? Maybe. As of September 2017, there have been over 5,300 major store closing announcements, which is triple the amount […]
Bronzeville Chamber of Commerce School Supply Drive
The Bronzeville Chamber of Commerce is launching an annual school supply drive to help support the Bronzeville community that is in dire need of support for youth on Chicago’s Southside. Led by Turqueya Wilson, Chamber President, the Bronzeville Chamber of Commerce is seeking monetary donations or school supply donations from individuals or businesses throughout the […]
Marketing to a Generation: Generation X
Generation X (born between 1965 and 1980 – now 36-51 years old) represents an estimated population of 66 million people or 25% of the U.S. population. Generation X is smaller in population than our two previous featured generations (millennials and baby boomers). They currently make more money than the average Millennial but have far more […]
Marketing to a Generation: Baby Boomers
The baby boomers are a generation that grew up in an era of reform believing that they could change the world. Baby boomers were born between 1946 and 1964, and control almost 70% of the nation’s disposable income. They went from Hippie to Yuppie, understanding that the world doesn’t owe them anything. Unafraid of confrontation, […]
Marketing to a Generation: Millennials
Privileged, narcissistic, entitled, spoiled, job hoppers, are some of the adjectives that you may hear used to describe the millennial generation, those born in 1982 and approximately the 20 years thereafter. Now whether these are true descriptions of the millennial generation remains to be seen. But we do know that millennials surpassed baby boomers as […]
