As 2017 exits and 2018 enters, it’s a great time to analyze your small business marketing strategy. Marketing is an industry that is constantly evolving and changing. Is your small business keeping up with the latest marketing trends and techniques? Allevi8 marketing provides you with 8 critical marketing techniques to use in 2018.
Be Mobile. The numbers do not lie. You must have an engaging mobile website in 2018. 80% of internet users own a smartphone. Over 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. Mobile marketing must be a pillar of your 2018 marketing campaign and a mobile website is an absolute must.
Use Video. Did you know that in 2017 YouTube had two million more searches than Google? Video engages prospects much higher than text and images. Not only does it improve the experience on your website but it also improves your social media engagement.
Focus Socially. For the last five years businesses have been told, if you’re not on social media you’re losing customers. So, small business owners rush to create accounts on Twitter, Facebook, Instagram, Pinterest, Snapchat, Linkedin and all the other platforms. Figure out which networks are most important to your business and spend time growing the followings and creating engaging content. On the flipside, consider dropping accounts that aren’t delivering lead generation and brand awareness.
Local SEO. As a small business, it is important to target local keywords with SEO techniques. A small business can’t afford the huge AdWord campaign like bigger companies can. Invest some money in search engine optimization to get to that first page of Google. With another year in the books, more people are becoming tolerant to the AdWord listings and scrolling right down to the organic search results.
Advertise Digitally. If you’re not yet participating in digital advertising, 2018 is the year to do it. There are a variety of different options for digital advertising that can be executed on the smallest of budgets. Experiment with different platforms like Google AdWords, pay-per-click advertising, or social media advertising to see what works for your business.
Automate. Yes, personalization is a key component of delivering your message. But don’t become so consumed that you push out marketing automation altogether. Automation can make your life easier and help you leverage your time. Did you know that 92% of small businesses lose money every single month because they ignore marketing automation?
Be Emotional. Focus your messaging to really attack the human emotion. Millennials, especially, want to share and participate in feel-good campaigns. The more volatile emotionally your messaging is, the more likely it is to be shared on social media platforms.
A.I. is Here. The age of the robot is upon us, just kidding (sort of). Artificial intelligence is going to really play a huge role in business not only in 2018 but for years to come. 85% of customer interactions will be managed without a human by 2020. I know what your thinking. I own a small business, there’s no way I can afford something like that. But you can. We explain more about artificial intelligence for small business
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Allevi8 Marketing is a certified Google AdWords digital marketing agency that is Better Business Bureau accredited located on Chicago’s Southside. We create awesome websites and digital experiences for small to medium-sized businesses. Providing full branding and creative abilities to our clients, we help your business get more customers. From design to social media management to SEO to public relations, we will help you grow your business. Contact us today for a free consultation and be where the world is going.