Food in the spotlight
Food photography brings the menu to life, giving the brand appetizing visual content to use across its marketing.
Roost Chicken & Biscuits / Restaurants & hospitality
A brand you can taste. And sing along to.
Food photography, original music and a full marketing retainer for Roost.
THE PARTNERSHIP
Roost Chicken & Biscuits
- Full marketing retainer
- Food photography
- Original jingle
- Music video
- Signage
- Website
01 / THE CHALLENGE
A clear reason to move forward.
Roost needed marketing with as much character as its food. The work had to make the menu appealing, give the brand a distinctive voice and connect the website with the experience customers encounter in person.
02 / THE WORK
What we put into motion.
An original sound
We produced a custom jingle and a music video, creating a memorable expression of Roost’s personality that goes beyond conventional restaurant advertising.
From signage to the website
Website work and signage extended the creative across digital and physical touchpoints. The full retainer connected those projects to the restaurant’s ongoing marketing needs.
03 / THE IMPACT
A brand you can taste. And sing along to.
Roost’s marketing gained a recognizable creative identity across photography, music, video, signage and its website, supported by a full-service relationship.
03 / THE OUTCOME
More orders.
A bigger audience.
The published case study reports nearly 40% sales growth alongside a successful new-location launch.
33%Increase in catering orders
43%Growth in social following
103Additional first-page Google keywords
3×
The email database tripled, creating a larger audience for future campaigns.
Results from Allevi8’s published case study ↗