Roost Chicken & Biscuits

What was the problem?

 

Roost Chicken and Biscuits was in need of a new website that integrated online ordering into their POS system for both restaurant sales and catering sales. The ownership group was handling a lot of marketing tasks and because of this, marketing wasn’t getting the attention necessary to advance the business. With a new location and hopes of expansion, we were hired to advance their business. 

allevi8marketing
allevi8marketing

What did we do? 

  • Redesigned their website
  • Food photography shoots
  • Video production
  • Marketing consulting 
  • Graphic design
  • Brand guidance
  • Implemented catering platform and a focus on catering business
  • Created a marketing strategy to utilize missing components
  • Negotiated and managed influencer marketing
  • Began hyper local seo for both the restaurant and catering business

 

What were the results?

  • Roost increased their sales by almost 40 percent 
  • We grew their social media following by 43 percent 
  • We tripled their email database and it is still growing
  • Created unique campaigns to improve sales and the customer experience. 
  • Increased catering orders by 33 percent 
  • Successful launch of new restaurant location
  • Added 103 first page Google keywords. 
allevi8marketing

Roost Chicken & Biscuits, a popular restaurant known for its delicious Southern-inspired comfort food, needed a website that could capture the heart of their brand and offer an engaging, user-friendly experience. The goal was to create a digital space that highlights their signature dishes, provides a seamless online ordering experience, and reflects the warmth and hospitality of their restaurant.

The newly designed Roost Chicken & Biscuits website is as inviting and flavorful as the food itself. Featuring a clean, modern layout with high-quality visuals of their famous chicken, biscuits, and sides, the site immediately draws users in, making them crave the Southern comfort food that Roost is known for. The homepage showcases featured dishes, daily specials, and customer favorites, giving visitors a delicious introduction to the restaurant’s offerings.

A key focus of the design was to make online ordering as smooth and convenient as possible. The website is fully integrated with a simple and intuitive online ordering system that allows customers to easily browse the menu, customize their meals, and select pickup or delivery options. The mobile-responsive design ensures that the experience is flawless, whether users are ordering from their phones or computers.

Additionally, the website includes key information such as location, hours of operation, and catering options, all laid out in a user-friendly manner. Customers can also sign up for the Roost loyalty program or check out special promotions, further enhancing engagement.

Built with SEO best practices, the website is optimized for search engines, ensuring Roost Chicken & Biscuits reaches a wider audience and draws more traffic from hungry customers searching for Southern comfort food.

Overall, the Roost Chicken & Biscuits website is designed to reflect the brand’s welcoming atmosphere and deliver an easy, enjoyable digital experience that mirrors the quality of the food and service they offer in person.