The ability to convert your website’s visitors into customers is the most important measurable of any website. Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, takes any desired action on a web page. According to Venture Beat, the average ROI on CRO tools is 223%. Getting strong web traffic is the first step, and now we offer you six tips to turn that traffic into revenue.
Strong Copy. Make sure the sales copy on your website correctly identifies with your target demographic. The visitor’s understanding of your pitch and your ability to connect with them will play a large role in converting them to paying customers.
Testimonials. Display testimonials on your website. By doing so, you will offer assurance to the visitor that the products you offer will deliver the promise you are presenting.
Call To Action. Make sure you are consistently calling your visitors to the desired action. If you only have one call to action on your whole website, chances are you are not converting many customers.
Define Your USP. Make sure you have a clearly defined unique selling position (USP). This is what separates you from your competition and how your business fits into its niche. If people fail to see how you differentiate they will not become customers.
Utilize Forms. Structure the contact forms on your website clearly. Position them throughout your website where customer interest is the highest. The shorter the form, the more likely the visitor will submit their information.
Trial and Error. Converting visitors and improving your CRO is a constant battle. Try different things, and see what works best in your industry. What works best for one business, may not work at all for another. So be persistent and continue to adapt.
Only 22% of businesses are happy with their current conversion rates. Hopefully utilizing these six steps can help you to join that small minority. At Allevi8 Marketing we specialize in developing websites with extremely high conversion rates. Contact us today for your free consultation.