No matter what type of business you are involved in, web traffic is an important metric in measuring your digital success. There are over 3.5 billion internet users worldwide, with over 86% of Americans using the internet regularly. So, how does your business get a slice of this huge pie of web traffic? We provide you some sure-fire tips to get more traffic to your website.
Pay-Per-Click Advertising. Even on a micro budget, pay-per-click (PPC) advertising is a wise marketing strategy to implement into your mix. For as low as $5 a day you can get around 150-200 clicks per month to your website.
Use Social Media. It still amazes me how many small businesses fail to utilize social media. Even if it’s just one or two channels, you can drive traffic to your website free of charge by creating strong social content on the channels that reflect your customer base the most.
Create Content. If your website doesn’t have a blog section, you really need to create one. Creating relative content is a great way to drive interest driven traffic to your website. It also gives you some shareable content for your social media networks.
Generate Video. Video generates an exponentially higher engagement score versus text and images. Create some videos that you can post on a YouTube channel. Put your website URL in the description section with a strong call to action and you will definitely see your visitors rise.
Guest Blog. Reach out to blogs in your industry. Many of them will happily let you guest blog on their website. By doing so, you can leverage their following and drive them to your website via the guest post by adding your URL or business name in the blog post.
SEO. Invest some time and/or money in search engine optimization (SEO). If you aren’t actively climbing the Google wall, visitors will not reach yours organically via Google.
Invite Guest Bloggers. Allowing someone to guest blog on your website is a great way to have someone help drive traffic to you. The guest blogger will likely share the article via his/her social media channels which will drive traffic to your website.
Internal Linking. Make sure you are linking previous articles to the current articles you are writing. This will not only improve the user experience but also clearly define your website’s link structure and help you on the SEO side.
Social Media Advertising. Advertise your website via social media channels. The ability to target a customer with specific interests is very helpful when using social media advertising.
Be Active in Forums. Be active in forums related to your industry. Don’t spam them with links to your website, but offer advice to those that are seeking it. Have your URL in your profile and your logo as your avatar image. People will realize you are a business and find you if you prove effective in establishing yourself as an industry expert.
Interview Experts. Reach out to industry leaders via social media. Ask them if they would be willing to answer a few questions in exchange for a link back and social media promotion. You will be amazed how many people will be willing to volunteer for an interview.
E-mail Marketing. Make sure you are capturing e-mails on your website and executing an e-mail blast bi-weekly or monthly to those that have opted in.
Comment. Be active in commenting on related social media posts, blog posts and other industry related media. People will see your comment and if it is inquisitive enough, head to your website to learn more.
Network. Do it the old fashion way, get out and mingle with business leaders and emerging market influencers. Attend networking events through your chamber of commerce or SBAC. Bring you business cards and talk to as many folks as you can.
If you need more information on any of these helpful tips, please contact us. We are always willing to lend a helping hand.