Social media and has infiltrated every part of our lives and everyone in our society is active on at least one social media platform; usually 2 or 3. Social media gives people freedom, and it also gives restaurants the freedom to (freely!) promote their business, gain more fans, and keep in touch with their most …
A few years ago phone manufacturers introduced a “food mode” function to their cameras. The fact that this came before the recently released “portrait mode”, designed for taking fantastic photos of people, shows us how much photos of food influence people’s dining decisions. But the use of the photos to market restaurants extends much further …
Photos: The Key to Your Restaurant’s Online Success Read More »
In today’s world the internet is as much a marketplace for restaurants as the high street on which they are located. Many people search online for a place to eat their lunch or dinner, even when they’re standing on a street full of restaurants! Review sites are not the only source of customers online, and …
Restaurants can no longer rely on just their regulars to keep their business afloat. Margins are getting thinner, and goods and staffing are becoming more expensive. It is therefore crucial that each promotional campaign run for your location delivers a return that far exceeds the original outlay. There’re three factors which contribute heavily to the …
