What is Anchor Text?

SEO, search engine optimization, is a key ingredient to your business marketing recipe for success. Anchor text plays a key role in optimizing your website to relevant google searches. But what is anchor text exactly?

Anchor text refers to the visible, clickable words used to link one web page to another. Google uses the anchor texts linking to a page as an indicator of the page’s topic and which keywords it should rank for.  The more sites that link with the anchor containing the phrase you are targeting the more certain Google will be that the linked page should rank for that query.

Having authority sites linking to you is the key. Remembering that the sites you link to play a significant role in how search engines rank your page.  Make sure that your anchor texts don’t link to unreputable or spam based sites just for the sake of winning linkbacks. Instead of wasting your time on such sites, focus on healthy, authoritative sites that are relevant to your niche.

If your business is in need of SEO assistance, we are here to help. Feel free to contact us with any questions you may have regarding your digital marketing needs.

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