AW Enterprises caseguys.com | awenterprises.com

What was the problem?

 

AW Enterprises, a well-established manufacturing company located in Bedford Park, encountered significant difficulties transitioning into the digital era. Despite their strong industry presence, they struggled to keep pace with evolving digital trends, which severely impacted their marketing and sales efforts. Their SEO performance was poor, leaving them virtually invisible in online search results, while their eCommerce platform failed to attract or convert customers effectively.

Additionally, their outdated websites no longer reflected their brand or provided a user-friendly experience, further hindering their ability to compete in the modern marketplace. Without a clear digital strategy, their marketing initiatives had come to a complete standstill, leaving them with little to no online presence.

Recognizing the need for change, AW Enterprises sought expert guidance to realign their business with the demands of the digital age. They required not only technical improvements but also consulting to understand their market positioning and how to leverage digital platforms for growth. By implementing a robust SEO strategy, revamping their eCommerce system, and modernizing their online presence, AW Enterprises aimed to reignite their marketing efforts and carve out a competitive edge in the marketplace.

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What did we do? 

  • Rebranded and streamlined their CASEGUYS Brand 
  • Consolidated e–commerce to one platform 
  • Integrated all inventory into e-commerce 
  • Gained 1st page rankings for over 120 targeted keywords, jumping competitors. 
  • Executed unique, out of the box campaigns that delivered impactful revenue increases
  • Helped to expand their manufacturing to a new industry and launched a new brand
  • Executed cold email out reach campaigns to gain new customers
  • Improved meta tags (titles, descriptions) to ensure they are keyword-rich and relevant to the page content.
  • Structured content with proper heading tags (H1, H2, H3) and ensured keyword optimization within content.
  • Added internal links to related pages to improve site navigation and pass link equity.
  • Optimized images by compressing them for faster load times and adding alt text for search engines.
  • Improved website speed by optimizing images, minifying CSS/JavaScript files, and leveraging browser caching.
  • Ensured mobile-friendliness through responsive design and optimized layout for mobile devices.
  • Fixed any broken links or 404 errors that could negatively impact user experience and SEO performance.
  • Submitted an XML sitemap to search engines to ensure proper indexing of all web pages.

What did we do? 

  • We increased their ecommerce sales by 10X
  • Produced more e-commerce sales in the 1st quarter of 2022 than they had the entire year of 2021 
  • Gained 1st page rankings for over 120 targeted keywords, jumping competitors. 
  • Increased new customer sales by 129 percent 
  • Advanced their sales to prevent loss of employees and potential closure.
  • Increased email database by 823 percent
  • Developed high-quality, original content that aligns with the target keywords and user intent.
  • Updated blog posts, articles, and landing pages to provide valuable information and engage users.
  • Created SEO-friendly URL structures with relevant keywords.
  • Developed a backlink-building strategy to gain high-quality, relevant backlinks from authoritative websites.
  • Submitted the website to business directories, guest posts, and social platforms to increase domain authority.
  • Optimized Google My Business profile with updated contact information, hours, and services.
  • Created localized content to rank higher for region-specific searches.
  • Built citations in local business directories to improve local search rankings.
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