The strongest vehicle you can use in 2018 to push your brand, increase sales and generate the highest return-on-investment (ROI) is video. Did you know that more than 500 million hours of videos are watched on YouTube each day? If you are failing to utilize video, your small business is missing out on a huge chunk of customers. Allevi8 Marketing provides 10 reasons why your small business needs to use video and how it can improve your bottom line.
Engagement. Vision is our most dominant sense. Most information transmitted to our brain is visual. Having video on your website, on YouTube and other social media channels will keep your visitors and followers much more engaged. Video posted to social media generates 1200% more shares than text and images. While, video attracts two to three times as many monthly visitors to your website.
Boost Revenue. Small businesses who use video grow revenue 49% faster than those that do not. Additionally, studies show that 74% of users who watched an explainer-video about a product subsequently bought it. Having a well put together video strategy that is well-executed will raise revenue undoubtedly.
Increased Credibility. Gaining a potential customer’s trust is a key ingredient to converting them to buying customers. 57% of consumers say that videos gave them more confidence to purchase online. Implementing video may be what you are missing for your small business to take the next step.
Live Video. The introduction and rise of live video on Facebook, Twitter and Instagram has created another huge marketing platform for video. The number of people engaging with live videos has increased exponentially year over year. 1 in every 5 Facebook video is live and is watched 3 times longer than normal videos. Strategize a well thought out plan for how your small business can utilize live video in your marketing plan.
E-Mail Marketing. With e-mail marketing losing steam, a great way to boost your e-mail marketing campaign is to add video to it. E-mail that includes a video receives an increase click-through rate by 96%.
Messaging. Whether you’re launching a new product or explaining a difficult concept video offers the perfect platform to get your entire message across. The attentiveness of the prospect is much higher when it comes to video in comparison to text or images.
Mobile Video. We have discussed over and over again the importance of mobile marketing. Video and smartphones go hand in hand. 90% of consumers watch videos on their mobile phone. Produce a high-quality video that will provide strong resolution on all mobile devices.
SEO. As a small business owner, you should always be looking for ways to improve your presence on Google (Search Engine Optimization). You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Augmented Reality. We have seen the beginning of this already with the latest animated emoji update for Apple’s iPhone X. Augmented Reality (AR/Virtual Reality) is coming to the masses and you should consider how your small business can stay ahead of the curve by implementing it into your video marketing campaign.
The New Google. In 2017, YouTube passed Google in searches with 42 million to Google’s 40 million. If you want to be present on the worlds biggest search engine your going to need to have some video content. Creating a YouTube Channel to push your small business is a must for your marketing campaign.
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Allevi8 Marketing is a small business marketing agency located on Chicago’s Southside. We create awesome websites and digital experiences for small to medium-sized businesses. Providing full branding and creative abilities to our clients, we help your business get more customers. From social media management to SEO to public relations, we will help you grow your business. Contact us today for a free consultation and be where the world is going.