The iPhone entered the world in 2007. Over the last decade, the smartphone has crept into nearly every American’s hands. Over eighty percent of Americans now own a smartphone that has the capability of accessing the internet. There is a whole generation rising that has had an iPod or iPad in their hand since infancy. If your business isn’t marketing to the mobile customer than your business is missing out on the largest growing marketing segment available. Here are eight must-know strategies to help you acquire the mobile user.
Responsive Web Design. Make sure you have a website that is mobile friendly. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. Make sure your marketing strategy is mobile friendly.
Visualization. Make sure the information you have on your website is very visual. Use strong engaging photos and video to send your message. The more copy and verbiage you have tied up on a mobile website the less the consumer will engage in your content and in turn, you will struggle to convert these visitors.
Mobile Video. Make sure you have some type of video incorporated in your responsive web design. Video increases every marketing measurable there is in comparison to its counterparts. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Mobile Search. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. Your business needs to be dedicating a portion of its marketing budget to SEO (Search Engine Optimization).
Social Media. I hope everyone is utilizing social media on some level. Make sure you are generating content that is accessible easily on mobile devices. Snapchat is a platform that businesses need to consider becoming involved in. Snapchat has more users than Twitter, Pinterest, and Linkedin and has become the platform of choice for the younger generation.
App Development. While it may be expensive and more difficult to execute, developing an app for your customers to use is a great idea. 86% of mobile usage is in an app, while 14% is used in the browser.
Mobile Advertising. Dedicate a portion of your marketing budget to a mobile digital ad strategy. Click through rates (CTR) on apps and mobile-friendly content is much higher than on desktop.
Google My Business. Submit your business to Google for verification. If you’re in retail, restaurant, or any other brick and mortar style business this is a no brainer. It’s completely free and a very easy process.
Hopefully, you can see the importance of targeting the mobile device customer. Using these strategies will help you in gaining the mobile customer. We live in a smartphone world and the mobile trends will only continue to increase. If you need any assistance with web design, video production, SEO help, and/or social media management, Allevi8 Marketing can help you with your digital marketing needs. Your business needs to be where the world is going, and society is using their smartphone to get there.